Bell ExpressVu and Bell Sympatico subscribers will enjoy unsurpassed golf
coverage in the comfort of their home

TORONTO, For the first time, Canadian golf fans can enjoy
a unique ’green-side’ experience of the Bell Canadian Open from home with Bell
ExpressVu’s latest interactive television (iTV) service, Bell Sympatico’s
«Live on 18» webcast, and the newly created mikeweir.sympactico.MSN.ca Web
site.

Across Canada, Bell ExpressVu subscribers with iTV-ready receivers will
have free access to enhanced coverage of the Bell Canadian Open through a
multi-cam mosaic featuring multiple video streams, alternate camera angles and
up-to-the-minute statistics. Subscribers to Bell Sympatico’s High-Speed
services will have free access to unique coverage of the Bell Canadian Open,
offering them an enriched experience of the tournament.

«For golf fans who aren’t able to attend the Bell Canadian Open in
person, Bell is bringing state of the art technology to transform the coverage
of Canada’s pre-eminent golf tournament for its centennial,» said Pierre
Blouin, Group President, Consumer Markets, Bell Canada. «As Canada’s leading
communications company, we’re celebrating this 100th anniversary milestone by
showcasing exciting new technologies from Bell ExpressVu and Bell Sympatico
that connect our customers to the action like never before.»

Bell ExpressVu — Enhanced TV viewing

As part of its contribution to the Bell Canadian Open, Bell ExpressVu has
joined with CTV, Canada’s number-one private broadcaster, and TSN, Canada’s
Sports Leader, to offer exclusive ’on-demand’ viewing enhancements for
customers with iTV-capable receivers. In addition to the regular telecast of
the tournament from September 9th to 12th, the Bell Canadian Open iTV service
offers viewers access to unique features on channel 276, including:

 — Player-Cam — Follow isolated coverage of key golfers;
 — Spotlight-Cam — Compare how all the players fare via a dedicated
camera focused on key holes of the day;
 — Stats & Info — View up-to-the-minute leaderboard information, an
on-screen map of the course at Glen Abbey, and final money results;
 — Replay — Enjoy «instant replay» of the action with a separate video
feed that trails the main telecast by 45-seconds; and
 — Highlights — Watch continuous highlights updated throughout the day.

Exclusive bonus coverage on Sympatico.MSN.ca

During the Bell Canadian Open, through a feature called «Live on 18»,
subscribers of Sympatico High Speed services will have an exclusive
opportunity to witness the final thrilling moments of all four rounds of the
Bell Canadian Open from their computer screen at no cost. Shot in High
Definition by Bell-dedicated cameras and Webcast at 500Kbps, the extensive
online coverage of the 18th hole will include one-of-a-kind coverage,
independent of the television broadcast, of every group’s play of the 18th
green on Sympatico.MSN.ca.

The coverage of each group will commence with the second shot and will
follow that group until they putt out. Names, scores, tournament standings and
other statistics will be provided live. Customers will also have exclusive
access to the Bell Canadian Open press room feed bringing post-round
interviews, in their entirety, live.

Keep track of Mike Weir and other Canadian golfers

To connect golf enthusiasts to an exceptional online golf experience,
Sympatico and MikeWeir.com have formed www.mikeweir.sympatico.MSN.ca. The co-
branded online destination is part of Bell Canada’s ongoing support of 2003
Masters Champion Mike Weir. MikeWeir.com, powered by the Sympatico.MSN Web
site, will feature unique up-to-date and exclusive coverage of Mike Weir
throughout the PGA TOUR season, as well as coverage of other Canadians on
Tour. Other site features include PGA Tournament Scoring, Handicap Tracking,
and exciting diary entries from Mike Weir, his caddy Brennan Little, and other
Canadian Golf professionals.

During the Bell Canadian Open, all MikeWeir.com Web site eligible
visitors will be able to participate in a special launch contest, running from
September 8, 2004 to September 29, 2004. The contest winner will receive a
full set of golf clubs and a WeirGolf bag. In addition, on September 6,
MikeWeir.com Web site will include never-before-broadcast content from the
Mike Weir All Star Challenge, which took place in Sarnia, Ontario at Huron
Oaks Golf Club in July. Content will feature exclusive post-round interviews
and highlights of Mike Weir’s round.

Since 1997, Bell ExpressVu has been Canada’s leading direct-to-home
satellite television company, having introduced consumer choice and pioneered
the establishment of digital TV technologies in Canada. With more than
1.4 million customers, Bell ExpressVu is Canada’s leader in digital home
entertainment, nationally broadcasting more than 300 digital video and audio
channels.

Sympatico, Canada’s leading ISP with more than 2.4 million subscribers,
offers a variety of Internet-access products ranging from dial-up to a 4.0 meg
High Speed Ultra service; wireless home networking, exclusive member-only
broadband-rich content to its customers, a range of valued-added services such
as The Sympatico Music Store, Gamesmania, Sympatico with MSN Premium, and
local and national wireless and broadband content on Sympatico.MSN.ca which is
visited by more than 86% of all on-line Canadians each month.

About Bell Canada

Bell Canada, Canada’s national leader in communications, provides
connectivity to residential and business customers through wired and wireless
voice and data communications, local and long distance phone services, high
speed and wireless Internet access, IP-broadband services, e-business
solutions and satellite television services. Bell Canada is wholly owned by
BCE Inc. For more information please visit www.bell.ca .

For further information: Candice Best, Bell Media Relations,
1 888 482–0809 or (416) 581–3311, candice.best@bell.ca